It was not too long ago that most people had no internet leave alone e-mail address. But the Internet in a new era that is full of unlimited information, submitted. Internet gave birth to e-mail popularly known as e-mail. E-mail opened new avenues in the world of communications. In the beginning, e-mail was used only as a means of communicating with other people for personal or professional issues. Now people of all ages an e-mail address. But since last few years has been its potential for marketing to the maximum used in both good and bad ways. At the same time, any services that the disregard of direct marketing, which is active for almost two centuries? It is still the preferred method of communication for many people.
E-mail is the cheapest method of communication as of this date. The advantage with email is that you can send email to many people at the same time with one click, as in the case of direct mails will be obtained by transposing letters in envelopes for each person to make another address labels , e-mail and it must also pay the cost of sending to. Time is money and e-mail marketing saves a lot of time.
While the e-mail marketing might look easy, but if it is the net result of history to compare completely different. If you are marketing via e-mail, you go, make sure you send an e-mail, the right person, because this would e-mail to come to an end junk folder. Also, you make sure that you would not miss the subject or the body of the e-mail otherwise the net result is the same. In this age of spamming, spammers use variety of topics, you have the issue to keep in mind that it does not send re-enter your e-mail to the spam folder. On behalf of the direct mail gets a better deal. Studies show that direct mail is more efficient and better success than e-mail. First, it is not so easy to block direct mail as junk e-mail, block, second, the process itself is not as automated email e-mail. The other reason why people hate, e-mail marketing is due to the constant bombardment of e-mails from porn spammers and illegal marketers from Nigerian money scams on prescription drugs to stock quotes, online order what is not. In addition, you also get promotional offers from large companies and can ignore phishing these days. Through all of these people have negative attitudes about e-mail have developed marketing and they simply delete or spam e-mail, unless they can identify as their regular e-mail. Unlike direct mail is with respect and get people to view their e-mail as a daily routine and open them with a priority.
Direct mail has a personal atmosphere, it is appropriate for you, one of the reasons why people prefer mail greetings over an electronic greeting. It takes time to personalize a direct mail, where is an e-mail immediately, and the fate of the e-mail also instant ie immediate deletion. Researchers are again and again by the puzzle of why people are so enthusiastic about direct mail puzzle. But do not worry this is only good news for marketers that something in their tool kit that works. Thus, the marketing mailing list have potential customers handy and send some nicely from letters to tell them about your company and its products.
Snail mail has a potential to go through the hands of the guards and administrative staff prior to her boss, which can end up thrown in trash. The survival chances are rare, though its subject is business oriented and has some important information. But e-mail wins in this context, as it directly reaches the person it is intended to go, then will leave their fate to the person whether to read it or send it to spam folder.
A scientific explanation of why direct mail is dearer to people than e-mail is the sensory perception of people. A direct mail uses three of the four senses of a person, ie visual, verbal, listening and touching where as e-mail does not use sense of listening and touching. But this can be achieved by adding appealing graphics by, text reading ability and streaming audio to the e-mail.
The statistics show that direct mail is not dead, and in fact the volume has grown by leaps and bounds in recent decades. A typical example is the fact that we are more journals, mails from universities, DVDs etc. than they used to receive few years ago. This leaves the marketer with a dilemma about which method to use. The answer is simple, just use e-mail to the people who know to use contact and direct mail to people who do not know how to.
